06 October 2010
STRENGTHS - Positive tangible and intangible attributes, internal to an organization
- Well educated membership
- Diverse membership:
- Representation from government, not for profit and private sectors
- Broad range of perspectives
- Large number of contacts
- Representation from government, not for profit and private sectors
- Fairly high level of participation within Council
- Membership is solid and stable
- Open, inclusive organizational culture
- Legislated mandate which recognizes relevance of the organization
- Broad range of valued added member services:
- Agrologist Club
- Articling Agrologist Program
- Meet the Grads
- Recognition , rewards & scholarships
- Agrologist Club
WEAKNESSES - Factors within the organization's control that detract from its ability to succeed
- Lack of organizational role clarity (i.e. policing vs professional development vs lobby group)
- Low profile, lack of awareness of organization in the field
- Executive Director retiring within next 5 years, loss of corporate memory
- Geographic concentration in Kentville and Truro – difficult to meet, challenge to get member participation
- Diversity of membership – less common ground/needs among members, difficult to serve all needs
- Low participation within membership / same people involved all the time
- Limited operational budget and human resources (part time Executive Director)
- Lack of promotional materials (written and in other media)
OPPORTUNITIES - External opportunities in the environment, which will propel the organization
- MOU – national standards and labour mobility
- Increase organizational profile & membership in new areas (i.e. aquaculture, technicians)
- New technologies (for communicating with, and delivering services to, members)
- Mandatory professional development (national direction)
- Expanding networking and professional development initiatives
THREATS - External factors, beyond an organization's control, which could place the organization at risk
- Decreasing requirement in job descriptions for P. Ag (requirement for NSIA membership is being assumed, not required, particularly in non-government sector)
Uncertainty vis-à-vis structure/mandate of, and relationship with, national organizations